Scientists say our brains process visuals almost 60,000 times faster than text. That's why our brains love watching videos. This makes sense, as video has become a major part of marketing strategies over the past few years.
Your visual system reaches out and interacts with at least half of your brain, sending electrical impulses all over the place...
A matter of speed
In general, the transmission of information from the eye to the #brain happens at an unimaginable speed. When we see an image, we analyze it within a very short time, give the image meaning and embed it in a context. The human brain is able to recognize a familiar object within 100 milliseconds. A study by the renowned MIT estimates that as little as 13 milliseconds are sufficient to recognize even unfamiliar images. Just let that roll off your tongue: Thirteen. Milli. Seconds.
Go straight to the nerve
Stories activate multiple senses in the brain; motor, auditory, olfactory, somatosensory and visual. We connect with storytelling in video so well because visual memory is encoded in our brain’s medial temporal lobe, the same place where #emotions are processed (Pubmed.gov). Meaning it’s natural for audiences watching an emotive video to have a visceral reaction. With the right video marketing strategy, audience engagement across social media and company websites can go #tothemoon.
The wonders of video, how it connects, stimulates and informs us, is why 64% of people are more likely to buy a product or service after watching a video about it on a marketing platform such as Facebook, Instagram or #Youtube (SocialMediaToday).
The world of video is amazing, it transforms the way we understand life, connects us and allows the average viewer to experience the impossible. However, like with all good things—it’s important to be #mindful and responsible with how much we share and consume; especially with our ever-present mobile devices.
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